The Giro Holiday Sale campaign began with Black Friday and ran through Cyber Monday, Giving Tuesday/Thursday, Pro Deal Discounts, Gift Guide, and Shipping Cutoffs. I designed and managed a suite of assets including website banners, a landing page, instagram feed posts and stories, facebook and google ads, and e-commerce emails.

I created hand lettering for all the athletes featured in the gift guide as well as for all primary messaging in emails and digital ads.